Property is not a listing. It is a business you can build.房地产不是一张挂牌，是一门可以经营的事业。
Keegan Soh has spent over a decade closing property for owners and buyers in Mont Kiara, Desa ParkCity and the KL city centre, and advising the ones who intend to hold more than one.Keegan Soh 在这一行超过十年，为业主和买家在 Mont Kiara、Desa ParkCity 和吉隆坡市中心成交，也在为打算持有不止一间的人做规划。
Estate, and entrepreneur.Estate，加上 entrepreneur。
Most people treat a property as one transaction and start again from zero on the next one. The owners Keegan works with are building something that compounds: a portfolio, run the way a business is run.大部分人把房产当成一次交易，下一次又从零开始。跟 Keegan 合作的业主，做的是会累积的东西：一个资产组合，用经营生意的方式来打理。
That is the whole idea behind the name. Estate is what you own; entrepreneur is how it is run.这就是这个名字的意思。Estate 是你拥有的，entrepreneur 是你怎么经营它。
For owners and buyers业主与买家
Selling, buying, renting or holding in Mont Kiara, Desa ParkCity and KLCC.在 Mont Kiara、Desa ParkCity 和 KLCC 买卖、出租或持有。
The work作品
The buildings, the units and the transactions he wants to be judged on.他愿意被拿来评断的楼盘、单位和成交。
About Keegan关于 Keegan
Banking first, then a decade of closing in the same three neighbourhoods.先是银行，然后在同样三个区域成交了十年。
A good agent gets you a price. A good adviser tells you when not to sell.好的经纪帮你拿到价钱。好的顾问会告诉你什么时候不该卖。
Pull quote — to be replaced with Keegan’s own words引言 — 待换成 Keegan 自己的话
Four steps, no mystery.四步，不故弄玄虚。
Talk先谈
What you own, what you owe on it, and what you want to happen.你手上有什么、还欠多少、你希望发生什么。
Price it honestly老实定价
Against real transacted comparables, not asking prices.用真实成交纪录来比，不是挂牌价。
Bring the market带市场进来
Listing, photography, campaign and viewings that reach the buyer who is actually looking.挂牌、拍摄、投放和带看，找到真的在找的那个买家。
Close and hand over成交交屋
Paperwork, financing, keys. Then the next decision, when you are ready.文件、贷款、钥匙。然后等你准备好，再谈下一步。
Placeholder process — confirm or replace with how you actually work.这是暂拟流程 — 请确认或换成你实际的做法。
Recognised, and reported on.拿过奖，也被报道过。
Four awards from four different bodies, and six publications that have carried him. Their marks, not our sentence about them:四个奖，来自四个不同的机构；六家媒体报道过他。放他们自己的标志，不是我们写的一句话：
Found in public sources, except the China Press interview, which came from you. Please confirm the wording and the years before this goes live.这些来自公开资料，除了《中国报》专访是你告诉我们的。上线前请确认措辞和年份。
The most important photograph on this site is you.这个网站最重要的一张照片，是你。
We did not put a stock businessman here. On a personal brand a stranger’s face is worse than an empty frame, and you would have spotted it immediately.我们没有放一张图库里的商务人士照片。personal brand 放陌生人的脸，比留空还糟，而且你一眼就会看出来。
Portrait of Keegan — hero
Landscape, in a real environment: an office, a building lobby, a KL rooftop. Not a white studio wall. Minimum 2400px wide.
Your signature properties
Interiors and exteriors of six to ten properties you want to represent you. Yours, or the owner’s with permission. Stock apartments defeat a portfolio entirely.